Clarify ghost's brand context router positioning

.changeset/plain-readme.md

@@ -0,0 +1,5 @@
+---
+"@design-intelligence/ghost": patch
+---
+
+Describe ghost as a brand context router across the project and npm READMEs, package descriptions, and site opening, with a consumer-first setup and guidance example.

apps/docs/src/components/Hero.astro

@@ -18,8 +18,9 @@ import DocSection from "./DocSection.astro";
       class="py-12 first:pt-12"
     >
       <p class="max-w-[54ch]">
-        brand guidance is fractured across tools. the agent is now the
-        maker. ghost gathers what applies and uses it to steer the work.
+        ghost is a brand context router for agents. You record your brand's
+        design decisions and when they apply. Your agent selects the guidance
+        for the task, and ghost delivers it before work begins.
       </p>
     </DocSection>
   </div>

apps/docs/src/layouts/Base.astro

@@ -8,8 +8,8 @@ interface Props {
 }
 
 const {
-  title = "ghost — brand steering for agents",
-  description = "ghost packs a brand into repo-local guidance that agents read before they make anything.",
+  title = "ghost: a brand context router for agents",
+  description = "ghost is a brand context router for agents. Record your brand's design decisions and when they apply. Your agent selects the guidance; ghost delivers it.",
 } = Astro.props;
 ---
 

package.json

@@ -1,7 +1,7 @@
 {
   "name": "ghost",
   "private": true,
-  "description": "Portable brand guidance that agents read before making and use during review.",
+  "description": "A brand context router for agents. Your agent selects the guidance; ghost delivers it.",
   "license": "Apache-2.0",
   "packageManager": "pnpm@10.33.0",
   "engines": {