copy: rewrite site copy to cut repetition and AI-tell phrasing

components/sections/About.test.tsx

@@ -37,7 +37,7 @@ describe('About', () => {
   it('renders pull-quote and personal note', () => {
     renderWithLocale(<About />);
     expect(screen.getByText(/I'm a Technical Product Manager/)).toBeInTheDocument();
-    expect(screen.getByText(/Oreo debate/)).toBeInTheDocument();
+    expect(screen.getByText(/strong opinions about Oreos/)).toBeInTheDocument();
   });
 
   it('does not use aria-label on non-interactive paragraph elements', () => {

components/sections/Services.test.tsx

@@ -11,9 +11,9 @@ import { renderWithLocale } from '@/lib/test-utils';
 import { Services } from './Services';
 
 describe('Services', () => {
-  it('renders "What I Bring" heading', () => {
+  it('renders "How I Work" heading', () => {
     renderWithLocale(<Services />);
-    expect(screen.getByText('What I Bring')).toBeInTheDocument();
+    expect(screen.getByText('How I Work')).toBeInTheDocument();
   });
 
   it('renders all 4 service titles', () => {

data/services.ts

@@ -11,27 +11,27 @@ export const services: ServiceEntry[] = [
     title: 'Technical Product Strategy',
     icon: 'compass',
     description:
-      "I own the roadmap from discovery to delivery, balancing technical constraints with business outcomes. I've consolidated 400+ backlog items into structured projects and built dual roadmaps spanning multiple teams.",
+      'I own the roadmap from discovery through delivery. At Circadence that meant turning 409 loose backlog items into ten projects a team could actually plan against.',
   },
   {
     id: 'ai-augmented-engineering',
     title: 'AI-Augmented Engineering',
     icon: 'sparkles',
     description:
-      'I embed AI tooling into team workflows — Claude Code in grooming, MCP for roadmap surfacing, shared agent configs — so quality scales without bottlenecking on review.',
+      'I put AI tooling where the team already works: Claude Code in grooming sessions, MCP for surfacing roadmap context, shared agent configs so nobody starts from scratch.',
   },
   {
     id: 'process-delivery',
     title: 'Process & Delivery',
     icon: 'users',
     description:
-      "Certified ScrumMaster who builds the sprint cadence, retros, and cross-functional rhythms that let teams ship reliably. I've designed hiring processes adopted company-wide.",
+      "Certified ScrumMaster. I set up the sprint cadence and retros that make delivery predictable, and I've built hiring processes that got adopted company-wide.",
   },
   {
     id: 'engineering-product-bridge',
     title: 'Engineering ↔ Product Bridge',
     icon: 'code',
     description:
-      'I go deep on React, TypeScript, and system architecture when the work calls for it, so product decisions stay technically grounded.',
+      "When the work calls for it I'm still in React and TypeScript myself, which keeps product decisions honest about what the build actually costs.",
   },
 ];

data/site.ts

@@ -16,7 +16,7 @@ export const siteConfig = {
   name: 'Zach Lamb',
   title: 'Technical Product Manager',
   description:
-    'Technical Product Manager who owns the roadmap, runs the team, and goes deep on the technical decisions that matter. React, TypeScript, and AI-powered product development. Certified ScrumMaster with a Human Centered Computing background.',
+    'Technical Product Manager and former senior engineer. I own the roadmap and still read the pull requests. React, TypeScript, and AI-assisted delivery.',
   url: 'https://zachlamb.io',
   ogImage: '/og.png',
   availability: 'Open to remote',

messages/en.json

@@ -5,7 +5,7 @@
   "site": {
     "name": "Zach Lamb",
     "title": "Technical Product Manager",
-    "description": "Technical Product Manager who owns the roadmap, runs the team, and goes deep on the technical decisions that matter. React, TypeScript, and AI-powered product development. Certified ScrumMaster with a Human Centered Computing background."
+    "description": "Technical Product Manager and former senior engineer. I own the roadmap and still read the pull requests. React, TypeScript, and AI-assisted delivery."
   },
   "nav": {
     "trailGuide": "Trail Guide",
@@ -25,9 +25,9 @@
     "title": "Zach Lamb",
     "subtitle": "Technical Product Manager",
     "taglines": [
-      "Technical product lead with an engineering background. I own the roadmap, run the team, and keep both from drifting apart.",
-      "React, TypeScript, and LLM apps — I know what to build and how to ship it.",
-      "Always up for a conversation about code, AI, the outdoors, or Oreos."
+      "I spent ten years as an engineer before I owned a roadmap. It shows in how I run one.",
+      "React, TypeScript, and LLM apps. I can scope the work and I can build it.",
+      "Happy to talk shop, trade trail recommendations, or argue about Oreos."
     ],
     "getInTouch": "Get in Touch",
     "learnMore": "Learn More",
@@ -37,15 +37,27 @@
   "about": {
     "heading": "Trail Guide",
     "body": [
-      "I'm a Technical Product Manager with a frontend engineering background, which means I own the roadmap, run the team, and can still go deep on the technical decisions that actually matter."
+      "I'm a Technical Product Manager who came up through frontend engineering. That background is the whole point: I can sit in a roadmap review and a code review on the same afternoon and be useful in both."
     ],
     "stats": [
-      { "value": "10+", "label": "Years Building" },
-      { "value": "5", "label": "Industries" },
-      { "value": "CSM", "label": "Certified" },
-      { "value": "IC↔PM", "label": "Dual Track" }
+      {
+        "value": "10+",
+        "label": "Years Building"
+      },
+      {
+        "value": "5",
+        "label": "Industries"
+      },
+      {
+        "value": "CSM",
+        "label": "Certified"
+      },
+      {
+        "value": "IC↔PM",
+        "label": "Dual Track"
+      }
     ],
-    "personalNote": "When I'm not at my desk, I'm teaching yoga, hiking Colorado's trails, or trying to settle the Oreo debate once and for all.",
+    "personalNote": "Outside work I teach yoga and hike as much of Colorado as I can get to. I also have strong opinions about Oreos.",
     "focusAreas": "Technical Product Management · Roadmap Ownership · React & TypeScript · AI/LLM Integration · Cross-functional Leadership · Certified ScrumMaster"
   },
   "footer": {
@@ -57,7 +69,7 @@
   },
   "contact": {
     "heading": "Leave a Note at Camp",
-    "intro": "Whether it's about code, the trail ahead, or Oreos — drop a note and I'll get back to you from base camp. I typically reply within a day.",
+    "intro": "Drop a note and I'll usually get back to you within a day. There's no wrong reason to reach out.",
     "name": "Name",
     "email": "Email",
     "message": "Message",
@@ -78,11 +90,11 @@
     "projects": "Selected Work",
     "endorsements": "Recommendations",
     "skills": "Gear",
-    "services": "What I Bring",
+    "services": "How I Work",
     "education": "Credentials"
   },
   "projects": {
-    "intro": "A handful of projects that show how I think about users, shipping, and where AI earns its keep."
+    "intro": "A few projects worth showing, with notes on what I was solving and what I'd change."
   },
   "endorsements": {
     "intro": "What fellow hikers have said about working with me.",
@@ -103,7 +115,7 @@
     "certifications": "Certifications"
   },
   "skills": {
-    "intro": "The tools and practices I reach for — trail-tested and production-ready."
+    "intro": "The tools I've actually shipped with, not the ones I've read about."
   },
   "privacy": {
     "pageTitle": "Privacy Policy",