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| 1 | + |
| 2 | +# 2002-2010: Self-funded and freemium |
| 3 | + |
| 4 | +## 2002 jira |
| 5 | +manage bugs, plan features, and track tasks |
| 6 | +version-history, file attachments, and a search function for issues |
| 7 | + |
| 8 | +Because of Jira’s comprehensiveness and complexity, the product came with a steep learning curve |
| 9 | + |
| 10 | + |
| 11 | +## 2004 conflunce |
| 12 | +Jira was bringing in revenue |
| 13 | +provide simple wiki functions: enterprise knowledge management systems |
| 14 | + |
| 15 | +Confluence also integrated really well with Jira |
| 16 | + |
| 17 | +Cannon-Brookes said: “We had two rocket engines driving us along, not just one |
| 18 | + |
| 19 | +## 2005 profitable without having taken any venture capital (3 years after founding) |
| 20 | +no sales people |
| 21 | +30-day free trial |
| 22 | + |
| 23 | + |
| 24 | +## 2007 buy developer tools—Fisheye, Crucible, and Clover |
| 25 | +https://www.infoq.com/news/2007/08/atlassiancenqua/ |
| 26 | +They integrated these products into their offerings by allowing the services to continue uninterrupted, but moved all of the products’ information and documentation over to the Atlassian site |
| 27 | + |
| 28 | +The freemium sales and distribution model, as well as the early acquisitions, created many revenue streams that lead to over $50M in ARR by 2010. At this point the company was eight years old and had already been profitable for five years. |
| 29 | + |
| 30 | +# 2010-2015: Integrating acquisitions and spreading to other teams |
| 31 | +become exceptional at acquisition and folding useful pre-existing products into the Atlassian suite. |
| 32 | +acquire the right products, integrate them well, and continue expanding their user base to users that were tangential to dev teams. |
| 33 | + |
| 34 | +## 2010 Atlassian raised $60 million in secondary funding |
| 35 | +Atlassian raised $60 million in secondary funding |
| 36 | +At this point, Atlassian had over 20,000 customers worldwide |
| 37 | +acquire Bitbucket, a hosted service for code collaboration |
| 38 | + |
| 39 | +## 2012 acquired the hosted private chat service Hipchat |
| 40 | +Hipchat is “perfect for product teams but fantastic for any team.” |
| 41 | + |
| 42 | +## 2013 service desk |
| 43 | +released a service desk offering on top of Jira that targeted the IT market |
| 44 | +new features included a customer-centered interface, an SLA engine, customizable team queues, and real-time reports and analytics. |
| 45 | +over $100 million a year. |
| 46 | + |
| 47 | +## 2015 Atlassian’s Git services were fast growing |
| 48 | +Bitbucket’s customer growth the year before was around 80%, and that 1 in 3 Fortune 500 companies used Bitbucket. https://techcrunch.com/2015/09/22/atlassian-updates-its-git-services-combines-them-under-the-bitbucket-brand/ |
| 49 | + |
| 50 | +Combining two separate companies can be a nightmare, with clashing brands, personalities, and even code bases. Atlassian not only developed the skill of making smart acquisitions—they’ve also mastered the treacherous integration process from people to code. |
| 51 | + |
| 52 | +# 2015-Present: Expanding to competitive and lucrative markets |
| 53 | +company still needs to find a way to stay relevant to small teams |
| 54 | +Many of their moneymaking products are getting unnecessarily complex for small teams |
| 55 | + |
| 56 | +## 2015: Atlassian held its IPO in December and started trading shares with a market cap of nearly $5.8 billion. |
| 57 | +invested over 40% of their revenue into R&D |
| 58 | +wanted to keep up their 30% YoY growth |
| 59 | + |
| 60 | + |
| 61 | +## 2016 more ubiquitous tool provider and help companies maintain their software, Atlassian acquired Statuspage |
| 62 | + |
| 63 | + |
| 64 | + |
| 65 | +## 2017 target smaller teams by acquiring the lightweight project management tool Trello. pivoting Hipchat’s services into Stride. |
| 66 | +Trello is a much simpler project management tool than Jira, and the simple Kanban board covers much broader use cases |
| 67 | +Stride. |
| 68 | +Atlassian made another huge product move by pivoting Hipchat’s services into an Atlassian-branded product called Stride. It’s a Slack competitor for team-wide messaging |
| 69 | + |
| 70 | + |
| 71 | + |
| 72 | + |
| 73 | +# 参考 |
| 74 | +attlassian 发展历史: https://nira.com/atlassian-history/ |
| 75 | +https://tomtunguz.com/atlassian-s-1/ |
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